The sustainable choices we make today will have a lasting, positive impact on the planet. That means we have an opportunity to create a better world for our children, and their children, and their children, and their children, and their... you get the picture. So to help Samsung support World Sustainability Day 2023, I wrote a campaign that encourages people to become Great Grandparents by doing their bit for the environment. And in the process, I helped BMB win a pitch for a new part of Samsung's business. I'll add more assets when this campaign goes live, but for now, take a sneak peek below.