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SPoRTS DIRECT
EnDoRPHInS ARE MAGIC
Seventy-two percent* of Gen Z say that managing stress is their wellness priority. And more than eighty percent* have a sense of spirituality and believe in cosmic power. That’s why loads of them are turning to healing crystals, alternative therapy, and astrology apps to help nurture their mental health.
For Sports Direct’s summer 2020 campaign, I referenced this trend while offering a free, scientifically-backed alternative: running.
https://medium.com/smallworldus/your-guide-to-understanding-gen-zers-and-their-wellness-habits-part-2-628cdaad9560







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