TREVOR SORBIE DUBAI
HAIR WITH A BRITISH ATTITUDE

Expats in Dubai have a lot going on. They need to sort their visa, get used to a new culture, and adjust to living thousands of miles away from their friends and family. But there's one thing they don’t need to worry about: their hair.

 

This campaign is designed to reassure expats they can enjoy home-quality cuts in Dubai. But rather than just telling the audience where Trevor Sorbie is from, I showed them by writing each ad with a particular British attitude.